Expert in all things Marketing and Digital in financial services.
I've spent two decades in financial services specialising in all aspects of marketing, digital, propositions, distribution, PR and communications. I'm commercially aware with extensive experience in business transformation; I bring a rare mix of strong technical capability and creative flair.
I'm passionate about all things digital and won Professional Adviser's FinTech Woman of the Year 2019 while working at the Embark Group, following their acquisition of DISCUS - a business I founded in 2016.
I consult to firms of all sizes - wealth managers, financial planners, platforms, and FinTechs - identifying propositional gaps and opportunities, then devising strategies to support business growth.
I can work with resources within your firm or alongside my team of freelancers, to deliver against the agreed objectives.
I'm regularly commissioned to speak at industry forums on marketing, AdviceTech, the UK discretionary investment market, digital strategies, client communications, and regulatory change.
Based on market feedback, Abbie recently launched the Marketing Academy. A comprehensive online course that throws back the curtain on the tools, techniques and strategies used by agencies to achieve results.
“Fantastic presentation. I could have listened all day. Probably the most useful session of the entire PIMS cruise."
“Abbie's presentation was excellent. Great messages and ideas, several I plan to implement. More like this please!"
“Abbie delivered exactly what I wanted and has added a great deal of value, she is also an invaluable source of information and contacts in the Financial Services world. My business has benefitted greatly from engaging with her.
I would recommend her without reservation to anyone looking to take their firm to the next level.”
"I've thoroughly enjoyed working with Abbie. Her knowledge and experience in financial services is second to none. She is not afraid to push boundaries and challenged us to step out of our comfort zone.
We found her passion, energy and drive infectious. I would not hesitate to recommend her consultancy services."